Named “one of the most influential designers working today” by Graphic Design USA, Debbie Millman is also an author, educator, brand strategist and host of the podcast Design Matters. Debbie is President of Design at Sterling Brands, where she has worked with over 200 of the world’s largest brands. As the founder and host of Design Matters, the first and longest running podcast about design, Millman has interviewed more than 250 design luminaries and cultural commentators. In the ten years since its inception, the show has garnered millions of downloads and a Cooper Hewitt National Design Award.
Debbie is the author of six books, including two collections of interviews that have extended the ethos and editorial vision of Design Matters to the printed page: How to Think Like a Great Graphic Designer and Brand Thinking and Other Noble Pursuits. In 2009 Debbie co-founded with Steven Heller the world’s first graduate program in branding at the School of Visual Arts in New York City.
Debbie’s written and visual essays have appeared in publications such as The New York Times, New York Magazine, Print Magazine, Design Observer and Fast Company. Debbie is President Emeritus of AIGA, one of five women to hold the position in the organization’s 100-year history. Currently, Debbie is the Editorial and Creative Director of Print Magazine, the oldest magazine about design in the United States.
Sean Adams is a professor at Art Center College of Design, founder of Burning Settlers Cabin studio, and on-screen author for lynda.com/Linked In. He is the only two term AIGA national president in AIGA’s 100 year history. In 2014, Adams was awarded the AIGA Medal, the highest honor in the profession. He is an AIGA Fellow, and Aspen Design Fellow. He has been recognized by every major competition and publication including; How, Print, Step, Communication Arts, Graphis, AIGA, The Type Directors Club, The British Art Director’s Club, and the Art Director’s Club. Adams has been exhibited often, including a solo exhibition at The San Francisco Museum of Modern Art. Adams is an author of multiple magazine columns, and several best-selling books. He has been cited as one of the forty most important people shaping design internationally, and one of the top ten influential designers in the United States.
Pum Lefebure, Design Army
Co-founder and Chief Creative officer, Design Army
Pum Lefebure is a co-founder and chief creative officer of Design Army in Washington, DC, where she oversees all creative coming through the agency's doors. An award-winning creative director and savvy business leader, Pum has dreamed up and developed numerous high-profile campaigns worldwide. The Thailand native brings a global sensibility to American design - a creative point of view that draws from different cultures and resonates with diverse audiences.
Guided by an international eye and entrepreneurial edge, Pum has helped expand the agency's client base and elevate its reputation as a trend-setter. Pum's hallmark is a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking and industry know-how, she has proven that good design is the cornerstone of good business. Her work and words of wisdom have been featured in Huffington Post, Forbes, Entrepreneur, Fast Company, CMO magazine, Communication Arts and Adweek, to name just a few.
Pum regularly judges elite design competitions around the world including Cannes Lions, Clio, D&AD and Spikes Asia. She served as the President of the One Show Design jury, AdFest, and London International Awards. Her work has earned a plethora of awards, including D&AD, One Show, ADC, Red Dot, AIGA, SPD, and TDC, among others. She has has been asked to give design lectures and lead workshops from Copenhagen and Beijing to Monterrey and Moscow.
Pum excels at establishing the vision behind high-profile campaigns. Skilled in the creation and implementation of corporate identity, branding, conceptual design, she is known for her distinctive art direction. Pum has guided the design and development of an array of award-winning work. Her clients include the Academy Awards, Adobe, GE, Disney, Bloomingdale's, Ritz Carlton, PepsiCo, Washington Ballet, Neenah, Smithsonian and Lucas Film.
Pum was named as one of Adweek's Creative100 in 2016. Graphic Design USA named her as one of the top 50 People to Watch, and she was awarded as a Rising Star by the Washington Business Journal's Women Who Mean Business. Pum currently serves as a member of the Board of Directors for The One Club in New York.
Executive Creative Director, Jones Knowles Ritchie
Tosh Hall is a designer, creative director and avid motorcyclist.
Tosh graduated from The University of North Carolina at Chapel Hill with a BA in economics and BA in journalism.
He started his career designing book covers in London and creating beauty packaging for Revlon in New York. Tosh developed his career at Landor Associates as Design Director in New York and Creative Director in San Francisco, designing brand identities for large organizations such as Diageo, MillerCoors and Waste Management and smaller entrepreneurial businesses like Bardot Ice Cream and Brooks Dry Cider.
In 2014 Tosh joined Jones Knowles Ritchie to build the New York studio, working with clients such as AB InBev, Pepsico, Bacardi, Kellogg’s, Bayer and Unilever. As Executive Creative Director, Tosh is responsible for the creative and strategic output of the agency, overseeing recent global rebranding efforts for Budweiser, Bud Light, Stella Artois, Havana Club, Wheaties and Kashi.
Tosh’s work has been recognized at Cannes, D&AD, The One Show, The Clios, New York Festivals, Tokyo Type Directors Club, Graphis, Communication Arts, Print, The AIGA and more. His work is consistently featured in the industry’s top publications and has been covered in The New York Times, The Wall Street Journal, Forbes, The BBC, NPR and even mentioned on the Tonight Show with Jimmy Fallon.
Tosh is an instructor at School of Visual Arts Masters in Branding Program in New York. He has lead workshops and given design lectures throughout the world, from San Francisco and New York to São Paulo and London.
Tosh has donated his design services to Not For Sale, a non-profit organization devoted to ending human trafficking worldwide and Fonderie 47, a luxury brand creating jewelry from assault rifles reclaimed from African war zones.
When he is not designing he follows his passion racing motorcycles and touring the world on his KTM.
Sebastian was born in Monterrey, Mexico with an affinity for architecture and design thanks to the influence of his father.
After much thought, he decided to study Graphic Design at UDEM because it was the most noble branch of design, one that would permit him to reach out to other disciplines with ease.
After graduating, he worked at an advertising agency in Monterrey for a year. There, he met his Founding Partner Mike Herrera, who is now Creative Director at Anagrama. In 2008, he started to work as a freelancer, and than decided to start his own design studio together with his two associates Gustavo Muñoz and Mike Herrera.
In the beginning, Anagrama's three partners worked out of a tiny bedroom in Gustavo's house. Now Anagrama has offices in both Monterrey and Mexico City and comprises a team of more than 30 people, including architects, designers, programmers, software engineers and new partners.
Yo Santosa, Ferroconcrete
Creative Director & Founder, Ferroconcrete
Three emmy award nominations, a renown branding agency, two start-ups, and a publication. Behind it, Yo Santosa: creative director, entrepreneur, and dreamer.
Born in Indonesia, raised in Singapore, she emigrated to the U.S. At 17. At 21, yo graduated from Art Center College of Design and created title sequences for Zack Snyder’s 300 and ABC’s Desperate Housewives.
In 2006, from her loft she started her branding agency, Ferroconcrete. Yo believes, ”people don’t fall in love with businesses, they fall in love with personalities”. With a unique perspective in branding, her first client pinkberry, grew from 1 store to a global brand with over 200 stores worldwide.
She also co-founded commodity in 2013, a fragrance company with a mission to make “fragrance personal.” featured in GQ, Fast Co., Esquire and W Magazine, commodity launched in Sephora March 2015.
As a Downtown LA early adopter, she is an advocate for the fastest growing metropolis in the U.S. In 2014, yo created la downtowner, a print publication that reveals an insider’s view of Downtown LA’s culture, food, drinks, fashion and the people who shape it.
Leland Maschmeyer, Chobani
Chief Creative Officer, Chobani
Leland is the Chief Creative Officer of Chobani. Prior to joining Chobani in 2016, he was the co-founder and Chief Creative Officer of Collins, a brand and design consultancy with offices in New York and San Francisco. His work for clients such as Spotify, Airbnb, Target, Coca-Cola, Microsoft, and Facebook has earned honors from Cannes, AICP, Fast Company Innovation Awards, Type Directors Club, Graphis, Brand New, FPO, Effies, and Communication Arts, among others. In 2016, Adweek selected him as a “Young Influential” for his impact on creativity and brand building. In 2015, Forbes named his team's music video for Azealia Banks "the future of music videos." That same year, Fast Company, Wired, and Design Week named his global redesign of Spotify as the year's best. In 2011, Campaign magazine selected him to its “Global 30 Under 30” list.
A leader on design, innovation, and the future of brands, Leland has spoken at Yale School of Architecture, SXSW, IBM, Variety, Princeton, Museum of Art & Design, Mexico’s Ministry of Economics, HOW Design, Design Management Institute, ICOGRADA, Gravity Free, RGD, AIGA, and Re:Design, among others.
A faculty member of the School of Visual Arts MFA program, Leland teaches “Systems Thinking and Systems Design” and “Designer as Entrepreneur.” He was also a board member of the AIGA/NY between 2014 and 2016.
Ken Lo, Blow
Founder & Design Director, BLOW
Ken Lo is the Founder and Design Director of renowned Hong Kong studio BLOW.
He has won more than 80 international and local awards for design excellence, including the One Show, Tokyo Type Directors Club, International Poster Triennial, Champion of the Victoria Harbour Icon Design Competition, Hong Kong Best and Gold Award at the 2013 & 2016 HKDA Global Design Awards, ’40 under 40’ by Perspective Magazine, etc. BLOW’s works are also featured in various worldwide media, including the authoritative global trend forecasting reports by WGSN, HOW magazine, Computer Arts, étapes, novum, IDEA, Designboom, IdN, and more. Ken was selected by Time Out Magazine as one of the 25 Hong Kong designers you need to know.
David is the Creative Director of the Brand Design Lab at Target, a specialized design and innovation team whose mission is to create brands and design experiences that delight guests, improve their daily lives and deepen their relationship with Target. He is also co-chair of Target's Design Month conference, an annual program celebrating design, creativity and innovation across the entire company.
Prior to joining Target, he was a Design Director for agencies including Desgrippes Gobé, the Brand Integration Group (BIG) at Ogilvy and the Arnell Group Innovation Lab. Previous clients have included Procter and Gamble, Coca-Cola, Kodak, AOL, Pepsi and The White House Office of National Drug Control Policy (ONDCP) among others.
His work has been recognized by a number of award shows and publications including HOW, The New York Times, Graphis, AdAge and Business Week. In addition to his professional work, David maintains an active role in the local and national design community by teaching and mentoring young designers at Oberlin College and the graduate communications program at VCU Brandcenter. David holds a Master of Fine Arts in Design from the School of Visual Arts and a Bachelor of Arts from Oberlin College.
Global Head of Visual Identity & Design, Marketing and Consumer Communication, Nestlé Ltd
Ximena joined Nestlé in 2013 in a new global role responsible for design leadership, with specific focus on improving Nestlé’s product brands’ performance in the area of visual identity and design.
Before Nestlé, Ximena was Director, Brand Design at Mondelez where she guided design strategy for brands including Milka, Cadbury, Tassimo, and Toblerone. Earlier, Ximena worked agency-side leading LPK’s European operations. She started her career in San Francisco working mostly on technology and service branding.
Born in Chile, Ximena grew up in Europe and California, and spent time in Japan, France and Chile during her studies. She is married with two sons and two step-daughters and is based between Vevey and the San Francisco Bay Area.
Brian Collins, COLLINS
Chief Creative Officer, Co-Founder, COLLINS
Brian Collins is Chief Creative Officer of COLLINS: a design company in New York City and San Francisco, dedicated to creating experiences, products, and technologies that shape companies and people for the better.
Over his career, Brian has won every major creative award. His work has been featured in The New York Times, Forbes, Creativity, Fortune, Graphis, NBC News, ABC News and Fast Company, which named him an American Master of Design. Business Week named his work for Hershey in Times Square as a retail “Wonder of the World.” His team's design of Helios House in Los Angeles, the first gas station using environmentally sustainable principles, is included in The Cooper Hewitt National Museum of Design.
For ten years prior to the founding of COLLINS, Brian was Chief Creative Officer of the Brand Integration Group (BIG), the design and innovation division of Ogilvy & Mather Worldwide.
Brian’s clients have included Spotify, Facebook, Airbnb, Target, Levi Strauss & Co., Coca-Cola, Mattel, Instagram, The Miller Brewing Company, IBM, Jaguar Cars, Unilever, NBC, Microsoft, and Nike. Brian was made a Distinguished Alumna of the Massachusetts College of Art in 2004 and received an Honorary Doctorate from the Art Center College of Design in 2008. He was the first graphic designer invited to participate in the World Economic Forum in Davos, Switzerland.
Brian’s team recently designed the AIGA 100th Anniversary Book and the Type Directors Club 60th Annual International Typography exhibition, using principles of generative typography. Brian has been a professor in the Graduate Program of the School of Visual Arts since 2001.
Dallas Duncan Franklin comes to Neenah with over 12 years experience in the design industry. Her professional expertise includes branding, print, packaging, exhibition design, mobile and web. Dallas has built her career at companies such as Evenson Design Group in Los Angeles, CFNAPA in the Napa Valley, The Atlanta Opera, and most recently, PureRED in Stone Mountain, GA. Her work has been published in Communication Arts, Graphic Design USA, Graphis, LogoLounge, and CMYK Magazine.
Dallas is passionate about typography and an avid believer in strong, simple communication that informs as well as surprises. She loves the tactile immediacy of high-end print processes like letterpressing, blind embossing, and foil stamping. Her go-to Neenah papers are Crane Lettra, Eames, and Classic Crest. A native West Texan, Dallas is a graduate of Georgetown University in Washington DC and Portfolio Center in Atlanta, GA. She enjoys gardening, preserving, pickling and canning her signature “jammies”. Dallas lives in Stone Mountain, GA with her husband of six years, three dogs, and two cats.
Alex Center is a Brooklyn-based designer who works for the global beverage leader, The Coca-Cola Company. He grew up in the town of Oceanside NY, home to the world's second Nathan's Famous Hot Dogs. He once worked for the New York Knicks as a designer where he worked with both his childhood idol, John Starks and his nemesis Isiah Thomas. He has spent most of his professional hours being creative on behalf of the beverage brand vitaminwater. Over the years, he has designed packaging that has been in hands across the globe, created breakthrough marketing campaigns, launched innovative new products and once met rapper 50 Cent who told him “You must think you're pretty special.” He got nervous and instantly started sweating. In 2011, Alex was named one of the 200 Best Packaging Designers by Luerzers Archive. In 2013, he started sharing his story with speaking engagements at The Dieline Forum, AIGA INitiative, HOW Design Live and as a guest on Debbie Millman's famous Design Matters podcast. In 2014, Alex was named a Person To Watch by GDUSA Magazine. In 2015, he became a columnist for HOW Magazine, writing about the expanding landscape of In-House design. Today, he leads the strategy and design vision for brands at Coca-Cola that include vitaminwater, smartwater & Powerade. In his personal time he enjoys rooting for New York sports teams that wear orange/blue, editing instagrams for far too long and searching for the freshest prosciutto in New York City.
Stan Church is the founder and Chief Creative Officer of Wallace Church & Co., an internationally recognized brand identity and packaging design firm based in NYC.
In his 35+ years with the company, Stan has led Wallace Church & Co. to an accomplished and highly respected firm in the field. Stan actively manages the creative effort from inception to realization and has overseen projects for leading consumer brands in nearly every category.
Stan is a graduate and former distinguished faculty member of Parsons The New School for Design. He has served as a national board member of the AIGA, and was named as an AIGA Fellow in 2011.
A true leader, innovator, and futurist in the industry, Stan has been honored with countless design awards from the field’s most distinguished organizations. In addition to establishing and maintaining Wallace Church's design standards and integrity, Stan’s primary focus is to encourage clients to be brand visionaries.
Steve Dunphy, Bulletproof NY
Steve is Vice President, Creative Director of the New York office of international strategic brand and packaging design agency, Bulletproof.
Steve has spent his entire career within the NYC brand design community, working for agencies including Sterling Brands and Spring Design Partners. In that time, he has overseen everything from the redesign of billion dollar portfolio brands to the foundational creation of (once small) startup brands. His philosophy is that regardless of size or stature, every brand has a commercial challenge to be conquered, a truth to be told and a business case to be improved. He fundamentally believes in the ability of soulful strategy and powerfully conceptual design to cut-through increasing parity at shelf and recognize these goals.
For the past five years, Steve has headed up the New York studio of Bulletproof after meeting a group of like-minded design fanatics with the passion and ambition to shake up the status quo of brand design in the States.
When not spreading the Bulletproof gospel all over the U.S., Steve spends his time DJing, finding the perfect slice of pizza and being a new dad.
Steve graduated with a BFA in Communication Design from Syracuse University.
Deena Keller, People Against Dirty Method
Deena Keller is the design director at people against dirty, overseeing the method and Ecover brands. She specializes in marrying brand, product and strategy through the integral lens of responsible and sustainable business. She has been instrumental in the launch and growing success of method’s limited edition program, leading design, strategy and execution for over 15 limited edition collections including design partnerships with Orla Kiely and most recently Rebecca Atwood. She is responsible for establishing the method’s global look and feel as well as all of method and Ecover greenskeeping brand communication. For the past seven years, Deena has worked to push and evolve the method visual language and keep it fresh and relevant yet consistent across all touchpoints. She has served on the San Francisco AIGA board and her work has been recognized by IDSA, print regional annual, HOW International Design awards, AIGA (re)design awards and Color in Design awards. However, her most rewarding and inspiring work to date has been raising her daughter, Olive.
Erica Gibson is a Los Angeles-based designer and art director.
Erica first became exposed to design through the lens of the tattoo world. At the age of 14 she began a two-year apprenticeship and thereafter worked as a tattoo artist prior to attending college. Her passion for illustration and graphic design continued to develop through her education at Otis College of Art and Design under the direction of Kali Nikitas.
After graduating, Erica traveled to Amsterdam and Italy for design residencies. Upon returning to America, she worked in the fashion industry as a graphic designer focused on branding, textile design, and art direction. Working for brands like Joe’s Jeans and Clare V, Erica developed a keen awareness for the French aesthetic in an American context.
She is currently the senior art director for Bottega Louie, a luxury culinary destination in downtown Los Angeles. Erica is responsible for all creative direction for the brand and is globally recognized for the packaging of their gourmet food products.
Erica produces work as an illustrator and has exhibited in Los Angeles and San Francisco. Most recently, Erica has been a guest lecturer at OTIS and Art Center as well as a panelist for IIDA. She still occasionally tattoos :)
John Nunziato, Little Big Brands
John founded Little Big Brands in 2001 with the desire to create a different kind of branding firm: dedicated to always doing what’s right for clients while fostering an environment where employees can thrive and truly find balance. Under his leadership, LBB has become a force within the industry.
John’s 25-year-plus career has included time spent at some of the most respected branding consultancies in the world, and he’s been instrumental in successful brand initiatives for clients like Bolthouse Farms, Georgia-Pacific, Unilever, Burger King, Coca-Cola, Gillette, Johnson & Johnson, Novartis, Campbell’s, Fleet Laboratories and Sun Products Corporation. In 2011, he was named to GDUSA’s prestigious “People to Watch” list.
John is a frequent speaker at industry conferences like The Dieline, Packaging that Sells and Package Design Matters, and enjoys mentoring and guest-lecturing at colleges like F.I.T. and Syracuse University. His work has won every major design award and is regularly featured in industry magazines, annuals and books.
Joshua is a designer, creative director, and co-founder of Rice Creative, the Vietnam based branding & creative agency. Rice Creative has gained a strong international reputation in little over 5 years for developing powerful startup brands such as Marou Chocolate, as well as edgy, award winning work for international giants, such as Coca-cola and UNICEF. Rice aims to further establish Vietnam as an important creative capital in Asia. Joshua began his career at global branding powerhouse, Landor Associates. Joshua was nominated to create a number of Landor’s internal initiatives from the their largest office in the United States. Seeking change and challenge, Joshua moved to Asia in 2006, accepting a role as Art Director for Lowe & Partners Vietnam. Joshua stepped up as design director of Lowe, building a branding department within the office. His ambition became set on creating world-class creative solutions for emerging brands, visionary companies and interesting causes in Asia. With his varied background, Joshua was able to co-founded the multi-disciplinary practice, Rice Creative, in 2011. Joshua’s work has received accolades from Red Dot, Pentawards, A’Design, Graphis, the Dieline, Type Directors Club, Brand New, and an IDA award for “Graphic Design of the Year. Rice has been featured in publications such as Monocle, Wallpaper* UK, BRAIN Japan, IdN, and UC quarterly, as well as in books from Taschen, Gestalten, Victionary, and Counter-Print. As a unique figure in design and branding, Joshua has begun sharing his story through speaking engagements, internatioanlly.