The Dieline Awards formally recognizes the absolute best in consumer product packaging design worldwide, and brings awareness to the immense value that lies in well-designed brand packaging. 

As the largest worldwide package design competition now in its 9th year, The Dieline Awards exists as a way to celebrate innovation and honor excellence in packaging design around the globe. An esteemed jury of structural packaging, design, branding, and consumer product experts examine each submission with regards to five key elements: Creativity, Marketability, Innovation, Execution, and On-Pack Branding. Brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to The Dieline Awards as the benchmark for impeccably-designed packaging of consumer products.

The Dieline Awards is also the only package design awards competition to leverage retail performance data and consumer testing as part of the winner identification process. The Nielsen Design Impact Award puts the decision in consumers’ hands. By combining choice and diagnostic responses from a large number of category consumers with point-of-sale data, this award category highlights the power of an effective redesign. These are designs that have boosted sales and made a major mark in the market.