Entries are judged by a highly esteemed international panel of structural packaging, design & branding, and consumer product experts. The Dieline Awards are awarded based on Creativity, Marketability, and Innovation. Debbie Millman, President Emeritus of AIGA and President of Design at Sterling Brands, serves as chairwoman of the judges. 


President of Design
Sterling Brands

Chairwoman of the Judges


Sr. Director,  Head of Global Design            

Hershey Company


Ron is a creative leader with 20 years experience in consumer products, brand identity and experience development. He’s led design teams at Disney creating merchandise collections for Disney’s California Adventure, Disneyland Park and the Walt Disney World Resort. He was brought on as the first creative director at Cranium, Inc., the fastest growing independent toy and game company in the U.S., helping to expand their reach into the world of publishing, toys and licensing. While at Procter & Gamble, he was at the helm of design efforts for many of the Company’s billion dollar brands including Old Spice, Secret, Gillette, Olay, Pantene and Head & Shoulders. 

Today, Ron has the sweetest job on earth, building the Design function at The Hershey Company.


Chief Creative Director & Founder



RoAndCo, founded in 2006 and led by award-winning Creative Director Roanne Adams, is a multi-disciplinary creative agency that serves as a visual thought leader for a range of forward-thinking fashion and lifestyle clients. As branding experts, Roanne and her team work quickly and intuitively to pinpoint the most essential, visceral quality with which to tell a company’s story and visually captivate its audience. As creatives — whose services include graphic design and art direction for print, web, and video — they’re known for bringing clients a cool cachet and a contemporary look while remaining grounded in a love of the classics, from old movie typography to modernist art to the work of mid-century design icons. With a diverse roster of talents hailing from Brazil to Japan, the agency aims to thoughtfully distill a client’s inspirations, ideas and motivations into fresh, sincere and compelling brand messages that engage and resonate.


Roanne Adams launched RoAndCo in 2006, after being honored with a “New Visual Artist (20 under 30)” award by PRINT magazine. The studio quickly gained buzz in the fashion world for Roanne’s intrepid ability to build successful, scalable brands for young designers from the ground up, then expanded its reach to mainstream lifestyle clients. In 2010, Roanne was named by T Magazine in The New York Times as one of six of the city’s most “outstanding up-and-coming design professionals.” In 2011, she was among the winners of The Art Directors Club’s ADC Young Guns 9 award. With a keen eye for style and a skill for zeroing in on the most succinct way to visually capture a brand’s personality, Roanne is trusted and respected by her clients and collaborators alike.



Jessica Hishe


Jessica Hische is a letterer, illustrator, and self-described “avid internetter”. After graduating with a degree in Graphic and Interactive Design from Tyler School of Art (Temple University) in 2006, she worked for Headcase Design in Philadelphia before taking a position as Senior Designer at Louise Fili Ltd. While working for Louise, she learned most of her skills as a letterer and spent upwards of 16 hours every day working (9 for Louise, 7+ for freelance clients). After two and a half years, Jessica left to further her freelance career and embark on several fun personal projects. Jessica began Daily Drop Cap, a project in which every day she created a new illustrative letter, working through the alphabet a total of twelve times. At its peak, the site had more than 100,000 visitors per month. It culminated with a thirteenth alphabet, each letter crafted by a guest contributor.

Jessica has become as well known for her side projects as she has for her client work. While she doesn’t consider herself a web designer, many of her personal projects are web-centric. She’s created several educational micro-sites including Mom This is How Twitter Works, Should I Work for Free? and Don’t Fear the Internet (with Russ Maschmeyer), each as entertaining as they are helpful. She coined the term “procrastiworking” to describe her tendency to procrastinate on client work by working on personal projects.

Jessica’s clients includes Wes Anderson, Tiffany & Co., The New York Times, Penguin Books, Target, Leo Burnett, American Express, and Wired Magazine. She has also released several commercial typefaces which are available in her store. Jessica has been named a Print Magazine New Visual Artist (20 under 30), one of Forbes 30 under 30 in Art and Design, an ADC Young Gun, a “Person to Watch” by GD USA, and one of 25 Emerging Artists by STEP Magazine. She’s been personally profiled in many magazines including Eye Magazine (UK), Communication Arts, Grafik Magazine (UK), and Novum Magazine (Germany). She is currently serving on the Type Directors Club Board of Directors and divides her time fairly evenly between San Francisco, Brooklyn, and airports en route to design and illustration conferences.




Make & Matter



Trina Bentley is an award-winning designer and owner of Make & Matter, an Austin-based branding and packaging design shop. For more than a decade, Trina churned out work for publications, small firms, and in-house marketing departments. Upon discovering — and falling in love with — packaging design, Trina launched Make & Matter to focus on building brands and positioning them for success through beautiful, functional packaging solutions. With her gung ho approach, keen eye, and willingness to work (and rework), Trina has carved out a rewarding niche. Her work can be found in annuals, books, blogs — and most importantly, on the shelf at your local grocer.


Global President of Consumer Brands

Landor Associates


Mary Zalla is Landor Associates’ global president of consumer brands. In this role, she focuses on developing Landor’s consumer branding offer, interacts with key consumer branding clients, and works to expand and enhance Landor’s capabilities in this space. Mary is also managing director of the Cincinnati and Chicago offices. She brings over 25 years of practice and study to design, brand strategy, innovation, creativity, and organizational leadership. Mary has held a number of important positions at Landor, serving most recently as chief executive officer and president.


As CEO, Mary helped reinvigorate the core essence of Landor in three key ways. First, she led the development of a new internal vision and values, ensuring that all employees had the opportunity to contribute to this effort in a meaningful way. Second, Mary led the effort to raise the creative standard across the entire Landor network through various programs that she helped develop and launch, including Landor Creative Champions and the Walter Awards. Mary also advocated a renewed focus on external award competitions. Under her leadership, Landor won its first Gold Lion at the Cannes International Festival of Creativity, and increased the company’s overall external award wins more than 20 percent year over year during her tenure as CEO. Third, Mary initiated Landor’s optimized strategic process and go-to-market approach in 2013, which is already paying dividends for Landor’s clients.


VP of Design

Newell Rubbermaid


Philip Thompson joined Newell Rubbermaid in 2013 with the mission to build an organization famous for design and product performance, making products better, different and worth it to enrich consumers’ lives every day.

Responsible for orchestrating the structure and building new design capabilities, Thompson has created a clear vision and organization connecting design to Newell Rubbermaid’s Growth Game Plan strategy. Thompson brings more than 22 years of global experience shaping and leading multi-disciplined design teams. Originally from the United Kingdom, Thompson was most recently vice president of Design and Planning Strategy at Masco Corporation leading change and implementing robust working processes. Previously, Thompson led global design at Whirlpool Corporation, shaping practices and setting creative direction for the company’s well-known Whirlpool, KitchenAid and Kenmore brands. He started his career in Industrial Design at Electrolux.


Thompson earned a bachelor of arts degree in Industrial Design and English from Teesside University and holds a master’s degree in Industrial Design from the Royal College of Art in London.


Director of Creative Content and Design

General Mills


As Director of Creative Content and Design, Elizabeth responsibility spans General Mills’ Packaging Design, its world-class graphic supply chain team, photography studios, creative production teams and the Kitchens of General Mills.Elizabeth leads the company’s Design-related strategy, including brand purpose, packaging and visual voice. Over the course of her leadership, she has led the internal elevation of Design, heightening its power and impact on General Mills brands worldwide. Elizabeth spent three years at J. Walter Thompson before joining General Mills in 2000. She holds a Master’s Degree in Marketing from Northwestern University and a Bachelor’s Degree from Saint Mary’s College of Notre Dame, Indiana.



Director of Packaging

Art Center College of Design


Gerardo Herrera is the Director of Packaging for Art Center College of Design in Pasadena, California.  He leads his departments faculty in the continued development of the curriculum, while teaching and working with Art Center’s Educational Partnerships for Corporate Sponsored Projects & DesignStorms® . These all are vehicles to explore industry challenges and envision the future through a team of multi-disciplinary design students and, faculty. Gerardo honed his distinctive insight, passion, and global experience over two decades while leading the Global Brand Experience team at Nokia and other brands.    He is also an associate at Design Studio Nuovo, with founder Frank Nuovo, former chief of design for Nokia and founder/creator of Vertu. Design Studio Nuovo is an incubator for developing compelling ideas, design solutions and innovative technology systems for commercially viable products and services with global brands and new ventures.



Bred from the loins of the proud Midwest, this little fucker was squeezed out in Detroit, in the year 1973 to the proud parents of Jim and Lauren Draplin. Growing up on a steady stream of Legos, Star Wars, family trips, little sisters, summer beach fun, stitches, fall foliage, drawing, skateboarding and snowboarding, at 19 he moved west to Bend, Oregon to hit jumps "Out West." His career started with a snowboard graphic for Solid snowboards and took off like wildfire soon after. Everything from lettering cafe signs to drawing up logos to thinking up local advertising campaigns were manhandled under the ruse of the newly formed-and gigantically reckless-Draplindustries Design Co.

After five winters out west, the kid sobered up and headed back to Minneapolis to finish up a high-falutin' design degree at the prestigious and painfully expensive Minneapolis College of Art and Design. During this time he polished up his design skills, learned how to weld and how to develop a photo in nasty chemicals. These were the salad days. He fell back in love with a strong Midwest that he once tried so hard to leave.

In April 2000, much to the chagrin of his proud "Midwestern Roots," he accepted an ill-fated art director position with SNOWBOARDER magazine. He moved it all down to Shithole, Southern California-alongside some hot, caustic beach-and wrangled some 23 issues of the mag. He won "Art Director of the Year" for Primedia 2000, beating out such titles as Gun Dog, Cat Fancy and Teen. No other awards were bestowed in this period, and like he gives a rat's ass.

Thankfully, in April 2002, the Cinco Design Office of Portland, Oregon called up and offered a Senior Designer gig which he instantly accepted. He moved it all North to the land of rain and gloom and rolled up the sleeves to work on the Gravis, Helly Hansen and Nixon accounts.

The Draplin Design Co. finally stepped out on its own four hairy feet in the fall of 2004. Some four year later, he's proud to report that he's managed to "keep everything out of the red." He rolls up his sleeves for Coal Headwear, the Union Binding Company, Snowboard Magazine, Field Notes memo books, Ride Snowboards, Forum Snowboards, Grenade Gloves, Chunklet Magazine, Cobra Dogs, Absinthe Films, NemoDesign, Gnu Snowboards, RVL7 Apparel, Burton Snowboards, K2 Snowboards, Bonfire Snowboarding Apparel, South American Snow Sessions, as well as all sorts of one-off logos, t-shirt graphics and what not.

He owes it all to his parents, seriously.



As a designer and artist, Primo Angeli built an international reputation in the field of graphic communications. Specializing in design for marketing and communications, his success was based on the development of identities for products, services and corporations that ensured maximum visual impact, emotional appeal, and consumer acceptance.

Primo Angeli led the field in branding, corporate identity, packaging, naming and new media services for a stellar client list that included DHL, Ben and Jerry’s, Coca-Cola, Guinness, Intel, Nestlé, Robert Mondavi Winery, Xerox, General Foods, Hyatt Hotels Corporation, Bank of America, AT&T, Banana Republic, Levi Strauss and baseball’s Oakland Athletics

One of his most high-profile assignments was the creation of environmental graphics and the official poster for the 1996 Atlanta Olympic Games. His other Olympics work included design consultation with Olympic President Juan Antonio Samaranch, official poster designs for the Salt Lake Olympics, the US Olympic Team for Nagano, and the US Olympic Team for Sydney. In 1998 he was chosen to design the official posters for the World Cup in Paris for the two final contestants, Spain and France.

In 1970 he created a style of interchangeable modular art for interior/exterior geometric wall murals. The success of this was followed by injection molded wall graphics packaged and marketed as a retail item. These multicolored geometric pieces contributed to a wave of acceptance that has resurfaced in today’s mural art as a fashion.

In 1989 Angeli’s revolutionary brand and package development process, under the name of Rapid Access, challenged the marketing and design industry’s antiquated and wasteful methods of operation. This innovative approach was aimed at elevating the attitude of the marketing industry’s mentality toward the designers’ enormous untapped creative potential.

A partial list of Mr. Angeli’s designs are in permanent collections and exhibitions worldwide, including the Metropolitan Museum of Art New York, Smithsonian Institution, Library of Congress, Cooper-Hewitt Museum, San Francisco Museum of Modern Art, Warsaw Poster Collection, Centre Georges Pompidou, Paris, and the Olympic Museum in Lausanne.

Selected honors: six CLIO Awards, Mobius Awards; American Graphic Design Awards; Gold and Silver Awards from the Art Directors Club of New York, the Western Art Directors Club, the Los Angeles Art Directors Club, and the San Francisco Society of Communicating Arts.

His designs have been featured in major magazines and books throughout the world. Twelve Stories/Designs for Marketing published by Rockport Press and his second book, Making People Respond, published by Madison Square Press, are followed by his recently published book presenting a new concept in poster design, PRIMO: CELEBRATORY POSTERS. This latest book, published by Marianne Hinckle at Año Nuevo Island Press, expresses Angeli’s personal interpretation of poster art through his own stories and experiences.

Primo Angeli’s speaking engagements on design and marketing have taken him throughout the world.





Branko is the founder and principal of at NONOBJECT, a product design and branding studio known for its focus on emotional relevance. Working with clients ranging from multi-nationals to small start-ups, NONOBJECT helps them realize ground-breaking product experiences. He is also the author of the book NONOBJECT, published by MIT Press, a design and innovation book that articulates the nonobject philosophy on a conceptual level. 

Branko is a design and business visionary. Prior to founding NONOBJECT, he was lead industrial designer at frog Design and at IDEO where he worked with clients such as Nike, Sony, Intel and Starbucks among others. Branko holds many patents and has won numerous awards, including iF Gold, IDEA Gold, Red Dot awards and Good Design awards. He is a frequent speaker at conferences and design exhibitions, and has lectured at the d.School at Stanford University. 


Creative Director, Co-founder 



Founder / CEO 

Clever Creative


Owner and Creative Director
The Yellow Loft 


With 17 years of branding experience, and having worked on over 50 global licensing properties, Shannon is the Founder/CEO of Clever Creative, a strategic branding and design agency that uses both left brain logic and right brain creativity in the work it creates for brands.  Founded in 2005, Clever’s Venice-based team is comprised of designers, writers, illustrators, strategists and creative leaders who are astute observers, quick-witted and continually discover new ways to establish their clients as innovators in their space.  

Shannon’s belief in authentic storytelling and compelling imagery has allowed the agency to sustain long-standing relationships with some of the top entertainment, lifestyle and beauty brands around the globe such as Warner Bros., Mattel, Bio Ionic, dermologica, Jamie Oliver’s Food Revolution and Sephora, among others.

Prior to founding Clever, Shannon transitioned from Senior Art Director on the Burger King account at Equity Marketing to Mattel where she served as a Senior Creative Packaging Designer and Senior Designer for Barbie Global Brand Licensing.

A New York native, Shannon prides herself on giving back to the community whenever possible, and also hopes to empower female entrepreneurs by sharing her own journey, as well as actively serving on the board of, or as a member of organizations such as Step Up Women's NetworkPeace FirstSMARTY LA and AIGA Los Angeles.



Katrina Luong is the Owner + Creative Director of The Yellow Loft, a boutique design studio based out of DTLA. Our mission of The Yellow Loft is to produce unique and innovative designs that distinguish our clients from their competitors. We strive to help our clients understand the importance of packaging and developing a brand identity that connects with consumers for the overall marketability of a product. Katrina’s keen aesthetic sensibilities, love of problem solving, and collaborative team building skills have steered her through 14 years of experience in the packaging design industry. She has designed and developed branding for: Forever 21, Sunglass Hut, The Wine Group, Mattel, Mikasa Sports USA, Disney, Warner Bros. Consumer Products, FX Networks, Sephora, Hello Kitty, Marc Jacobs, and Pantone.

Katrina earned her BFA in Visual Communication at California State University, Long Beach. Upon graduation, she became an instructor of Visual Communication, Typography, Packaging and Graphic Design courses for over 3 years at the university. Katrina had the honor of being part of the judges panel at The Dieline’s 2014 Annual Design Awards ceremony.



Director of Design



In 1985, just out of the Ecole Estienne in Paris, he founded the agency P'Référence, which has become a major player in the French design. This success is due to the multidisciplinary approach of the agency from its inception, spoke on various design professions: product design, graphic design, packaging design and environmental design. In late 2011, he sold his company to Diadeis, the first French platform creation and production of packaging. Fabrice Peltier now accounts for Diadeis as Director of Design, but also for other manufacturers in the world of packaging, as a designer and consultant. It also creates and distributes its own creations: the original products, decorative items, furniture and works of art. 

Creator of more than 12,000 consumer products, it is now recognized as an expert in the "design-packaging", which has worked since his first designs for a responsible, more eco-friendly design environment. In 2003, he participated in the creation of NHRIs (National Institute of Design Packaging), of which he is still president. He was also the president of the EPDA (European Packaging Design Association) from 2009 to 2011. 

To better communicate and share his passion, he founded in 2008 Designpack Gallery, the first major public space dedicated to design-packaging. Then it creates Alley Recycling in 2011, a permanent exhibition in the corridors of the Parisian metro station Palais Royal - Musée du Louvre, designed to showcase the best practices in the prevention and recycling of packaging.He is also the author of the books: Water, source of innovation; Box solution for the future; Eco-design, virtuous paths; Art, creative exchange and Limited Edition, collectibles, published in Pyramyd and Design for Dummies published by First.


Creative Director


Creative Director