The Dieline Awards formally recognizes the absolute best in consumer product packaging design worldwide, bringing awareness to the immense value that lies in well-designed brand packaging.

Now in its 9th year, The Dieline Awards exists as a way to celebrate innovation and honor excellence in packaging design around the globe. An esteemed jury of structural packaging, design, branding, and consumer product experts examine each submission with regards to five key elements: Creativity, Marketability, Innovation, Execution, and On-Pack Branding.

The Dieline Awards is one of the most prestigious and competitive competitions in the design industry, and the largest worldwide package design competition. Brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to The Dieline Awards as the benchmark for impeccably-designed packaging of consumer products.

Debbie Millman, President Emeritus of AIGA serves as chairwoman of the jury. A total of 61 winners will be recognized in the 2018 competition.


Whats New?

The design industry constantly evolves, so we've improved The Dieline Awards 2018 to act as a true reflection of the challenges designers face daily. This year brings new categories, new guidelines, and new opportunities to win a coveted trophy. 

  • For 2018, we are introducing a dedicated category for Sustainable Package Design. As pollution, waste, and global warming become even bigger issues, The Dieline wants to recognize the innovation and efforts of designers and brands creating the solutions for our future. Three winners will be selected that have made an outstanding use of sustainable materials and methods.
  • Last year, we introduced the Nielsen Design Impact Award, in which winners were chosen by combining choice and diagnostic responses from a large number of category consumers with point-of-sale data, this award highlights the power of an effective redesign. Unlike the other categories where winners are selected by our esteemed jury, the Nielsen Design Impact Award puts the decision in consumers’ hands. By highlighting the statistical improvement a brand can make, the Nielsen Design Impact Award recognizes the tangible power of design.

    This year we are thrilled to expand this category to recognize more outstanding redesigns that have boosted sales and made a mark in the market. A 1st, 2nd, and 3rd place winner will be recognized, and the highest achieving redesign will win 2018’s Most Impactful Redesign. We will personally invite winners to accept their awards live on-stage during The Dieline Awards Ceremony at HOW Design Live 2018. May the most impactful design win.

  • For 2017, we introduced 4 new categories: Private LabelLuxuryLimited Edition, and Concept. These were created to ensure accuracy in the judging process and to help highlight the highest calibre projects in each respective category. Additionally, the Student category has returned for those who have created exceptional work in their time at university. 
  • With the addition of our new categories, projects may be submitted for consideration to multiple categories within The Dieline Awards competition. By allowing cross submissions, entrants have the opportunity to see how their packaging performs in vastly different environments, with regards to the judging criteria.
  • Studio of the Year is a prestigious award that recognizes superior work and an overall contribution to the field of consumer product packaging design. This year, Studio of the Year will be awarded to the studio, agency, or in-house team that receives the most overall wins across all categories in The Dieline Awards 2018 competition.


The Dieline recognizes the absolute best in packaging design worldwide and brings awareness to the immense value that lies in well-designed brand packaging. Established in 2007, the dieline believes that impeccable packaging directly informs the success of a product or brand. As the premiere resource in the industry, brand owners, consumers, marketers, agencies, in-house creatives, students, and enthusiasts around the world turn to the dieline for recognizable, trusted, and valuable design content.

The Dieline is the world’s most visited packaging design website, and it highlights the importance and value of packaging design for brands in today’s world. By creating a platform where the community can examine projects, learn more about the design process, and stay informed of trends, it encourages designers and brands alike to question their own work and hold themselves to the highest standards possible. 

In addition to, The Dieline also runs The Dieline Conference in partnership with HOW Design Live.